Autoplaylists 2017 user survey results
In early 2018 I sent out a user survey for Autoplaylists for Google Music. My goal was to get a general idea of user satisfaction, as well as figure out what I should focus on next. Here’s a quick summary of the results:
- ~30% response rate from mailing list, representing ~5% of daily actives
- ~6:4 representation of free vs paying users
- on average, users were likely to recommend it (NPS of 15)
- on average, users found it reliable (4+ on 5-point scale of “never works” to “almost always works”)
- common themes in feedback were:
- syncing is opaque
- complex autoplaylist definitions are difficult to manage
I don’t want to read too much into this - especially with a low response rate and over-representation of paying users - but in general I’m pleased with the results. The reliability data is particularly relieving, since I had my doubts going by my user support work.
I’m hoping to address both the common pain points this year by:
- adding a syncing dashboard with past syncs and their results
- adding a way to share common parts of playlists definitions
So, here’s to a successful 2018! I’m excited to run a similar survey next year now that I have results to compare against.